Lipstick Under My Burkha has gone against every previously held notion of a ‘small festival film’ and has made a killing at the box office! Targeting a very limited audience, made under controlled budget, the box office numbers are pretty decent.
However, the weekend for the movie at the box office went better. The growth in the figures on the weekend was pretty good.
The film presented by Ekta Kapoor and Balaji Motion Pictures has re written every box office rule and turned around the fate of the film, paving the way for many other such films.
The figures of Lipstick Under My Burkha are as follows:
Day 1 (Friday) – 1.22 crores
Day2 (Saturday) -2.17 crores
Day 3 (Sunday)- 2.41 crores
Day 4 (Monday)-1.28 crores
Total: 7.08 crores
The story and presentation of the film is unconventional but it’s a film everyone will connect at some point or another. The relatability with the audience has boosted the word of mouth in the favor of the film and may result into a good weekend and stable weekdays.
Ekta has not only broken all previous records with this one in terms of collections but has also managed to create a revolution of sorts amongst people. Lipstick has moved beyond being ‘just a film, into a revolution’. With a shoe-string budget for promotions, the film broke all templates and only focussed on social media and the digital world. With the Lipstick wave growing day by day, the box office has been forced to rewrite its rules.
Lipstick Under My Burkha is a tale of four women and if you see them they’re like any other normal women you see in your daily life. Alankrita Shrivastava, in this black comedy, has made some brilliant efforts to present how these women feel in the men’s world.