It seems emotionally driven films have a way of connecting with the audience not just in India, but across the globe. This has been proven by the success of films like Dangal, Secret Superstar and Bajrangi Bhaijaan at the Chinese Box Office. With Hindi Medium releasing on April 4, and Baahubali 2 being approved by the Chinese Censor Board, the latest film to join the fray is Akshay Kumar ’s Toilet: Ek Prem Katha.
Now Indian filmmakers are making a beeline to release their works in China. Yesterday, Ramesh Bala tweeted that the film will be submitted to the Chinese Censor Board.
2018 – Indian Movies in #China#SecretSuperstar – $118 M (Highest Grossing Import Film in 2018)#BajrangiBhaijaan – $37 M#HindiMedium – Apr 4th Release#Baahubali2 – Censored and Release Date – TBA#ToiletEkPremKatha – Distributor Bought – To be applied for Censor
— Ramesh Bala (@rameshlaus) March 20, 2018
It is quite clear that emotional content can maximise their income at the Chinese Box Office, compared to other genres. This difference becomes more obvious when you compare an emotionally film like Dangal or Secret Superstar to a character or plot driven story like Baahubali, which had an average run at the the Chinese Box Office.
Hence there are high hopes from the Akshay Kumar and Bhumi Pednekar starrer, with its blend of emotionally driven storytelling and comedy. Movies like these tend to work in China because the audience can relate with these stories, despite the numerous differences between the 2 nations. This is quite a surprise, considering the state of relations between the countries.